diff --git a/internal/forge/github/github.go b/internal/forge/github/github.go
index d96fc9d..90024eb 100644
--- a/internal/forge/github/github.go
+++ b/internal/forge/github/github.go
@@ -27,7 +27,6 @@ const (
 	EnvAPIToken   = "GITHUB_TOKEN" // nolint:gosec // Not actually a hardcoded credential
 	EnvUsername   = "GITHUB_USER"
 	EnvRepository = "GITHUB_REPOSITORY"
-	LabelColor    = "dedede"
 )
 
 var _ forge.Forge = &GitHub{}
@@ -298,13 +297,14 @@ func (g *GitHub) EnsureLabelsExist(ctx context.Context, labels []releasepr.Label
 	}
 
 	for _, label := range labels {
-		if !slices.Contains(existingLabels, string(label)) {
-			g.log.Info("creating label in repository", "label.name", label)
+		if !slices.Contains(existingLabels, label.Name) {
+			g.log.Info("creating label in repository", "label.name", label.Name)
 			_, _, err := g.client.Issues.CreateLabel(
 				ctx, g.options.Owner, g.options.Repo,
 				&github.Label{
-					Name:  pointer.Pointer(string(label)),
-					Color: pointer.Pointer(LabelColor),
+					Name:        pointer.Pointer(label.Name),
+					Color:       pointer.Pointer(label.Color),
+					Description: pointer.Pointer(label.Description),
 				},
 			)
 			if err != nil {
@@ -393,7 +393,7 @@ func (g *GitHub) SetPullRequestLabels(ctx context.Context, pr *releasepr.Release
 	for _, label := range remove {
 		_, err := g.client.Issues.RemoveLabelForIssue(
 			ctx, g.options.Owner, g.options.Repo,
-			pr.ID, string(label),
+			pr.ID, label.Name,
 		)
 		if err != nil {
 			return err
@@ -402,7 +402,7 @@ func (g *GitHub) SetPullRequestLabels(ctx context.Context, pr *releasepr.Release
 
 	addString := make([]string, 0, len(add))
 	for _, label := range add {
-		addString = append(addString, string(label))
+		addString = append(addString, label.Name)
 	}
 
 	_, _, err := g.client.Issues.AddLabelsToIssue(
@@ -458,7 +458,7 @@ func (g *GitHub) PendingReleases(ctx context.Context, pendingLabel releasepr.Lab
 
 		for _, pr := range ghPRs {
 			pending := slices.ContainsFunc(pr.Labels, func(l *github.Label) bool {
-				return l.GetName() == string(pendingLabel)
+				return l.GetName() == pendingLabel.Name
 			})
 			if !pending {
 				continue
@@ -518,9 +518,11 @@ func gitHubPRToPullRequest(pr *github.PullRequest) *git.PullRequest {
 func gitHubPRToReleasePullRequest(pr *github.PullRequest) *releasepr.ReleasePullRequest {
 	labels := make([]releasepr.Label, 0, len(pr.Labels))
 	for _, label := range pr.Labels {
-		labelName := releasepr.Label(label.GetName())
-		if slices.Contains(releasepr.KnownLabels, releasepr.Label(label.GetName())) {
-			labels = append(labels, labelName)
+		labelName := label.GetName()
+		if i := slices.IndexFunc(releasepr.KnownLabels, func(label releasepr.Label) bool {
+			return label.Name == labelName
+		}); i >= 0 {
+			labels = append(labels, releasepr.KnownLabels[i])
 		}
 	}
 
diff --git a/internal/releasepr/label.go b/internal/releasepr/label.go
index 518eb87..7b529be 100644
--- a/internal/releasepr/label.go
+++ b/internal/releasepr/label.go
@@ -1 +1,54 @@
 package releasepr
+
+// Label is the string identifier of a pull/merge request label on the forge.
+type Label struct {
+	Color       string
+	Name        string
+	Description string
+}
+
+var (
+	LabelNextVersionTypeNormal = Label{
+		Color:       "EFC15B",
+		Name:        "rp-next-version::normal",
+		Description: "Request a stable version",
+	}
+	LabelNextVersionTypeRC = Label{
+		Color:       "EFC15B",
+		Name:        "rp-next-version::rc",
+		Description: "Request a pre-release -rc version",
+	}
+	LabelNextVersionTypeBeta = Label{
+		Color:       "EFC15B",
+		Name:        "rp-next-version::beta",
+		Description: "Request a pre-release -beta version",
+	}
+	LabelNextVersionTypeAlpha = Label{
+		Color:       "EFC15B",
+		Name:        "rp-next-version::alpha",
+		Description: "Request a pre-release -alpha version",
+	}
+)
+
+var (
+	LabelReleasePending = Label{
+		Color:       "DEDEDE",
+		Name:        "rp-release::pending",
+		Description: "Release for this PR is pending",
+	}
+	LabelReleaseTagged = Label{
+		Color:       "0E8A16",
+		Name:        "rp-release::tagged",
+		Description: "Release for this PR is created",
+	}
+)
+
+var KnownLabels = []Label{
+	LabelNextVersionTypeNormal,
+	LabelNextVersionTypeRC,
+	LabelNextVersionTypeBeta,
+	LabelNextVersionTypeAlpha,
+
+	LabelReleasePending,
+	LabelReleaseTagged,
+}
diff --git a/internal/releasepr/releasepr.go b/internal/releasepr/releasepr.go
index 505b3c0..22eac0a 100644
--- a/internal/releasepr/releasepr.go
+++ b/internal/releasepr/releasepr.go
@@ -36,9 +36,6 @@ type ReleasePullRequest struct {
 	ReleaseCommit *git.Commit
 }
 
-// Label is the string identifier of a pull/merge request label on the forge.
-type Label string
-
 func NewReleasePullRequest(head, branch, version, changelogEntry string) (*ReleasePullRequest, error) {
 	rp := &ReleasePullRequest{
 		Head:   head,
@@ -59,26 +56,6 @@ type ReleaseOverrides struct {
 	NextVersionType versioning.NextVersionType
 }
 
-const (
-	LabelNextVersionTypeNormal Label = "rp-next-version::normal"
-	LabelNextVersionTypeRC     Label = "rp-next-version::rc"
-	LabelNextVersionTypeBeta   Label = "rp-next-version::beta"
-	LabelNextVersionTypeAlpha  Label = "rp-next-version::alpha"
-
-	LabelReleasePending Label = "rp-release::pending"
-	LabelReleaseTagged  Label = "rp-release::tagged"
-)
-
-var KnownLabels = []Label{
-	LabelNextVersionTypeNormal,
-	LabelNextVersionTypeRC,
-	LabelNextVersionTypeBeta,
-	LabelNextVersionTypeAlpha,
-
-	LabelReleasePending,
-	LabelReleaseTagged,
-}
-
 const (
 	DescriptionLanguagePrefix = "rp-prefix"
 	DescriptionLanguageSuffix = "rp-suffix"